The Guerilla Publishing Technique
We operate on an alternative business model. Because of recent changes in the ways people consume music it is impractical to build a record label based on music sales alone. Those who have grown up downloading music have no concept of purchasing an album the old-fashioned way. This trend has become the status quo and it will only continue to grow.
Our business model is designed to grow with the new culture of music consumption. We intend to create alternative means of sustainability for artists seeking to thrive in today's music industry.
We function by providing production and technical services to media companies and then investing this revenue into our artists' projects. Our clients include HGTV, DIY, History Channel, Travel Channel, Hi Fi Project, Broderville Films, BTM Multimedia, Man Made Music and many other media companies. In addition, we are currently exploring other alternative techniques to allow the label to function. Stay tuned to these exciting developments.
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